With a growth of consumer awareness when it comes to the environmental outcome of our behaviours, numerous companies are implementing sustainability in their company operations: right here are a few insightful examples.
One among the industries that has actually taken into consideration the importance of sustainability in business is that of energy. While in the previous century we actually have been relying mostly on fossil-based sources of energy, we actually have recently grasped just how considerable an outcome they can actually have on the environment, conducting some notable energy providers to gradually shift to even more sustainable practices. In the case of EDP’s activist shareholders, for example, there has been a strong assistance towards the use of renewable resources alternatively, with the business focusing on wind and sunlight as sources for a significant range of their operations. In any list of environmental trends one may find, renewable energy would doubtlessly be mentioned, as a tremendous instance of how an organisation can adapt to newer scientific and tech breakthroughs that allow to collaborate with the scene we live in rather than work against it.
An business which has observed an important consumer demand for sustainable products is the fashion field. With patterns and concepts changing just so frequently, the last decade has brought a trend of particularly high production amounts, with individuals purchasing more items but then ending up employing them only a few times before discarding them. Adhering to the awareness of such a behaviour, the younger generations actually have started to try to buy less pieces or ones that would be much more versatile, or even look out for brand names that would apply sustainable practices or materials. Figures like Banana Republic’s parent company know the connectivity between millennials and sustainable fashion, and actually have invested in the employment of alternative materials with lower environmental influences compared to much more classic ones such as cotton. As potential clients might be actively trying to find this form of features, other brands will hopefully imitate initiatives of this variety.
The most prominent of the consumer sustainability trends that has been observed lately is indeed linked to waste. Consumers and brand names alike are becoming aware of what type of outcome throwaway products can actually have, particularly with regards to packaging, leading to a trend of more easily recyclable solutions. If one was to identify key trends in sustainability, they would discover an integral example in the huge shift there has been in the last couple of years in terms of disposable plastic bags, with entities like Waitrose’s governance intending to completely get rid of the product and replace it with biodegradable alternatives or encouraging clients to bring their own reusable bag. With this form of move becoming something that is actively endorsed by the authorities, trying to reduce the waste quantities at a national level, we can hope that other chains will follow with similar initiatives.